Team Members

Karolina Russell


Festival Director Pty Ltd is an online ticketing and event management software business. Created by Shane and Karolina Russell, their platform helps event managers who want to collect revenue directly by avoiding third party ticketing companies and efficiently engage the right people to make their event a success.

The platform offers fully customisable ticketing and online application forms with simple website integration, allowing you to sell and operate under your own brand.

Shane’s and Karolina’s software was originally created to manage the challenges they faced at their own events, most critically having immediate access to revenue as sales occur. The system grew in popularity due to the logistical and financial challenges it has helped other event managers solve, culminating in sales of $16 million in ticket revenue since early 2016.

With version 2 of the new platform almost complete, the business will soon be ready to expand into new markets.

As a business owner you have to be a Jack of all Trades, and there are business skills an individual will have, but not all of them. Quality information is difficult to come by quickly without enrolling at university again. The Hub offered a structured, comprehensive approach that ensured small business owners upskill to a level that is critical to running a business well.

The expert advice I received helped me identify and test new potential markets, develop a better understanding of branding and marketing, and hold an audience with confidence in public speaking.

Karolina Russell,
Festival Director